EXPLORE MY CAREER PATH
august 2020 - NOW
FEBRUARY 2019 - JUNE 2020
STUDENT WORKER @ GRUNDFOS
As a Student Assistant at Grundfos Service & Solutions, I was handling a wide range of marketing-related tasks:
- Active contribution to building a new online user experience on Grundfos websites
- Creation and maintenance of webpages
- Coordination of system set-up with local stakeholders
- Coordination of projects, e.g. photoshooting
- Coordination with an in-house marketing agency
- SharePoint and internal communication
- Ad hoc tasks
Learnings, reflections and achievements
- Saying 'yes, I can' and then figuring out the way to do it is a good strategy
- Stepping out of my comfort zone started with talking over Skype with people I have never met before. Today it is a very natural activity
- Working from home is beneficial in many ways (time, productivity, mindset)
- Marketing is often about the gut feeling
- Asking the right questions is powerful
- Offer for continuing working with the company
NOVEMBER 2017 - JANUARY 2019

MARKETING ADMINISTRATIVE @ DAXEN SLOVAKIA
My main role at the company was to cover for marketing at DXN for Slovakia and other countries in Europe (e.g. UK, Poland, Nordics, etc.). My tasks and responsibilities included:
- Operative marketing tasks
- Person in charge for an online internal platform and ordering system
- Providing input to Chief Technology Officer reg. new global extranet solution
- Events coordination, e.g. 3-day int. event for 200 people
- Social media management (strategy, planning, content, etc.)
- Writing product descriptions and creating presentations
- Customer service (personal, phone, e-mail)
- Translations (SK - EN / EN - SK)
- Reporting to the International Marketing Director (e.g. monitoring marketing activities, sales, expenses, etc. in Europe)
- Ad hoc tasks
Learnings, reflections and achievements
- With HQ in Malaysia, I learnt to accept different cultures, hierarchical levels and managerial styles
- When operational tasks are always prioritized and cover all employees' working time, the company is stagnating
- Experiencing local branch - HQ relations. As a small success, I consider being invited for a discussion of a new extranet solution from CTO
NOVEMBER 2017 - JANUARY 2019

PURCHASING, MARKETING AND SALES INTERN @ INSPIRAL VISIONARY PRODUCTS
As an intern at inSpiral, I had many opportunities to work for different departments and various tasks, such as:
- Purchasing: communication with suppliers, collecting data from suppliers, research, small SAP orders, etc.
- Sales: creating a database of prospects (B2B) and lead generation, CRM maintenance (Hubspot)
- Marketing: content creation for social media, ad hoc tasks
Learnings, reflections and achievements
- It creates an impressive working culture when people live in accordance with the company's mission
- My first and very inspiring experience of (collective) meditation at work
- Learning from COO who always found an alternative solution when firefighting various problems
- Living and working in London was a great adventure. I have precious memories connected to the city, family friends I was living with, other friends, colleagues and healthier way of living
- Bachelor thesis based on the internship focusing on sales plan for inSpiral
DECEMBER 2015 - JULY 2017
MARKETING INTERN & ASSISTANT @ BRDR. JØRGENSEN COMPONENTS
I started in the company as a marketing intern and afterwards became a marketing assistant with various tasks:
- Market research (primary & secondary research)
- Competitors' analysis
- Communication strategy
- Proposals of stories, descriptions, merchandise, etc.
Learnings, reflections and achievements
- Creating communication plan in practice
- Project based on the internship focused on communication strategy - winner of the best AP project in summer 2016 at VIA University College
DECEMBER 2014 - AUGUST 2015
FRONT-END & BACK-END SUPPORT @ TMF SERVICES SLOVAKIA
As a front-end support, I handled daily operation of the front desk including the following tasks:
- Communication with clients (phone, e-mail, personal)
- Processing of daily correspondence
- Organizing courier services
- Attendance monitoring
As a back-end trainee, I supported accounting, payroll and cosec teams:
- Preparation of personal files
- Standard delivery of partial accounting processes
Learnings, reflections and achievements
- Client communication
- Basics of administration
- Working ethics in a conservative industry
JULY 2012; SEPTEMBER 2013 – AUGUST 2014; SEPTEMBER 2015 – DECEMBER 2015
MISCELLANIOUS JOBS
Besides my studies, I also worked in a canteen and several warehouses as:
- Cashier
- Quality control
- Picking and packing orders for an online shop
- Gift-wrapping
Learnings, reflections and achievements
- Admiration for people working physically
- I love that I have these experiences because they definitely broadened my horizon in different ways
EXPLORE MY PATH OF EDUCATION
SEPTEMBER 2018 - JUNE 2020

MSC. BUSINESS, LANGUAGE AND CULTURE @ THE UNIVERSITY OF SOUTHERN DENMARK
Modules covered:
- Global e-business
- Intercultural communication
- Business communication
- Strategic marketing
- International marketing
- Comparative economics
- Social research and methodology
- English, oral proficiency (English law, International Politics and Economics)
- English, written proficiency (English law, International Politics and Economics)
- Project management
- Strategic communication
- Practice-based project
Projects:
- Marketing plan for a new company: 1to1 Administration
- Economic inequalities affecting people living in different countries – comparative study of Denmark, Germany, Poland and Slovakia
- How do young people with experience of living abroad perceive multiculturalism: a case study of Absolut vodka’s campaign in Slovakia.
- How can a start-up increase its visibility among stakeholder groups: a case study of a business services provider in the Slovakian market?
- Thailand - the ‘Land of Smiles’. Is it really that simple?
- (Un)safety of women travelers in Morocco
- Master thesis: LinkedIn strategy: a pracademic case study of a growing service provider in Slovakia
SEPTEMBER 2018 - JUNE 2020

PROF. BC. INTERNATIONAL SALES AND MARKETING MANAGEMENT @ VIA UNIVERSITY COLLEGE
Modules covered:
- Marketing and Sales
- Organisation and Management
- Business Economics
- Company’s strategic analysis
- Market analysis
- Market selection and penetration strategy
- Cultural analysis
- Communication
- Organisational structure, management and motivation
- Basics of project management
- Basic investment theory and financing
- Process consultation
- Business and concept development
- Project Management
- Philosophy of science and user research
Projects:
- Analysing the strategic situation and making recommendations for Blend He
- Preparing a strategic plan for Blend He's expansion into international market (Germany) + primary research
- Assessing attractiveness of a new market (Spain) with focus on supply and demand in high end clothing for women and exploring opportunities for further growth of &Other stories (H&M)
- Designing a marketing mix for Grower's Cup in a new market (Norway)
- Recommending a new approach for the introduction of the Oticon‘s latest product – Alta 2 on the international market (Mexico)
- AP project: Preparing a communication plan for a start-up company in a high-end home accessories market in Denmark + primary research
- Solar School: "Develop a sales and marketing plan for commercialising our Solar School services in Solar further."
- NNIT: "Plan and execute a sales meeting, report reflections and plan next step after the meeting."
- TMF Services Slovakia: "Create and present a strategy map and/or balanced scorecard including measurable KPI’s and actions to be taken."
- TMF Services Slovakia: "Create a local sales plan (including segmentation of the market)."
- How can the experience at OK stations be enhanced? (use a digital concept as a solution)
- Apply a digital perspective in the connection between Aarhus 2017 and different retail areas in Aarhus?
- Create a technological solution to support the communication within a community of mountain bikers within
- Smart glasses – from tool to product (create a new use of the smart glasses)
- Bachelor Project: "What is a suitable strategy for inSpiral to exploit the opportunities of global health snack market and to make a profit from inSpiral’s labeled products?"
REFERENCES
Since Dasa was working very closely with me, I observed a number of strengths I would like to share. As a really young person she has unusually strong will to work, to find the way to achieve the goals, she is reliable, cooperative, she is willing to help and she is able to explain the ideas, or any procedures in a very clear way which is easy to understand.
Zuzana Kormanova, Country Manager, Executive Director at DAXEN Slovakia s.r.o. (March, 2019)
The projects which Dasa has attended, has shown that she is able to solve practical problems using the theory she has learned or making use of new theoretical approaches.
Jes Holten Lützhøft, Program Coordinator Lecturer at VIA University College (November, 2017)
I would highly recommend Dasa as an employee. During her time working at inSpiral she was always punctual, efficient and professional. She has an excellent attention to detail and is a quick learner.
Eddie Turtle, Purchasing Manager at inSpiral Visionary Products (November, 2017)
Dasa has ability to complete all works assigned to her on time, she is well organized, reliable and communicates well. Dasa is flexible and willing to work on project that is assigned to her.
Simona Fajnorova, HR Admin at TMF Services Slovakia (August, 2015)
You can find more references on my LinkedIn profile
Click hereFREE TIME HOBBIES
At the moment, I am balancing my work-life with the following:
- Sports - I usually attend classes in the gym, e.g. Bodycombat, Bootyfit, Bodypump or Core Attack. The biggest benefit of going to classes for me is the necessity to focus on the trainer, so I do not have the space for work ideas or anything else.
- Books - I like to read simple fiction books or motivational literature. The last book I read is: The subtle art of not giving a f...
- Series on Netflix - currently watching The Modern Family and Suits.
- Podcasts on Spotify - my most favourite one is Michelle Obama's podcast.
- Puzzle - when I start, I finish. I love it when things fit together.
- Friends - chatting, playing board games or going for small trips.
- Movies, vlogs and music - watching and listening to what's relevant.
- Self-development - creating simple websites, finishing online course on Behavioural Economics.


BAKETBALL CAREER
Throughout my whole childhood, I used to play basketball. Many of my characteristics stem from that period.
- Team player - being part of a team, sharing the wins and losses and doing everything for the team
- Hard worker - the mindset of going for 150% every time remained until today
- Fighter who never gives up - giving up has never been an option
- Practice & preparation is the key - I am cautious not to underestimate any challenge in front of me
- Discipline - meeting on time, finishing on time, working without supervision is natural
- Time management - having completely full schedule during elementary and high school forced me to develop good time management skills in order to have good results at school and attending all practices and games
- Workload boundaries - I can handle workload
- Friends for life - some of my teammates are still VIPs in my world today
- Travelling - I managed to visit different countries & cities thanks to basketball. We were for example in Moscow, Sarajevo, Budapest, Prague, Paris, etc.
- Love for sports - I cannot imagine my life without physical activities